Celebrating a new "Glocal" wine culture
Muriel Wines was created as a family business with strong links to its place of origin. Today, it has become a large global company with an important part of its business dedicated to exports. But we remain very connected to our roots: we live with one foot in the vineyard and the other in the rest of the world.
As the way of making, knowing and savouring wine has changed, we have been able to adapt without losing our essence. Like good wine, the secret lies in the balance between winemaking tradition and innovative spirit. Between authenticity and a cosmopolitan vocation.
Between know-how and the desire to inform.
Because we are what we do, and making wine is our way of being, our vocation, our heritage, our way of understanding life.
We make wine for the harmony of the senses, to understand tastes. To spread the culture of the present, listening to the advice of the past.
We make wine looking forward to the future, taking into account the diversity of emotions.
We make wine to understand cultures, to make people happy.
We make wine for the world.
A new wine culture for the world
Our wine collection is actually a collection of stories. They all have something to tell, with a different origin, a different voice and a different flavour. We tirelessly seek new wines, new quality brands and new stories to add to our own.
Elciego: Heart of DOCa Rioja
Elciego, a wine town: Proud of its tradition, it is one of the main towns in the Rioja Alavesa. History also recognises its fundamental role as the cradle of modern Rioja wine.
Bodegas Muriel was founded in Elciego in 1926 and today it is one of its wine symbols. Indeed, our brand is a combination of the name of the town, the name of the region and the surname of the founders, the Murúa family.
